Giant sand sculpture built on beach to represent tonnes of food wasted over summer
A GIANT sand sculpture has been erected to depict tonnes of food wasted by Brits over the summer months.
Great British Bake Off star Manon Lagrève and cheese brand Boursin built the food artwork in Bournemouth beach.
The impressive artwork took eleven hours to build and measures five metres wide.
Cream cheese company Boursin designed the sculpture to highlight the amount of food Brits waste.
The initiative was created in partnership with Great British Bake-Off star, Manon Lagrève and charity FoodCycle.
Manon Lagrève said: “It’s a pleasure to be involved with such a fantastic initiative."
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According to research, the most frequently wasted foods include salad, bread, fresh vegetables, and dips.
The poll asked 2,000 adults about their food habits and the results revealed the key reasons behind wasting.
More than half of Brits admitted overstocking for events while 66 per cent blamed their food wastage on the heat.
But some claimed it was because of spontaneous social plans and a 33 per cent revealed having less motivation to cook.
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The study also found when it comes to eating during the warmer months, the main concern for 37 per cent is food going stale quicker.
Other worries include managing to keep food cool (36 per cent) and how quickly particular items wilt or go soggy (31 per cent).
Around four in 10 adults (39 per cent) admit they often end up throwing away such food because they don’t know what else to do with it.
With 43 per cent admitting they do this at least once a week, according to the OnePoll study.
Despite the challenges, 49 per cent said food is one of the best things about summer.
While eating summery foods ranked as the number one way in which people try to keep the summer alive throughout the year.
This was followed by going on holiday (38 per cent) and continuing to wear summer outfits long after the season has ended (37 per cent).
Boursin, has launched a beach-side bistro a short distance from the sculpture to inspire people who would like to be better at not wasting food,
TV star Manon Lagrève has also created a customised menu for Brits planning to reduce their waste this summer.
She said: “For my menu I’ve drawn inspiration from British summertime favourites such as pasta and quiche but given them my own unique French girl twist to completely transform some of the most frequently wasted food.
“All of these dishes are super easy for everyone to re-create at home Et voilà!”
The Boursin Bistro, located between Who Dares Gym and El Murrino beach and open until 3rd September.
It is operating on a ‘pay-what-you-can’ basis, with 100 per cent of all donations going to charity FoodCycle.
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A charity spokesperson said: “People have increasingly busy lives, particularly as they return to work and school, but cooking doesn’t have to be complicated.
“Hopefully some of these simple solutions for using up leftovers and minimising food waste will provide people with a bit of inspiration and more time to spend with family and friends as they try to hang on to that summertime feeling a little bit longer.”
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